![]() ![]() ![]() In addition, it becomes possible to see how many people have visited your site from your adverts, which pages they visited, the amount of time they spent on your website, and where they exited your website. Google Ads conversion tracking allows you to see how your campaign is performing in line with your business goals, but by linking Google Ads to Analytics you will be able to import Goals configured in Analytics as a conversion. Linking your Google Ads account to your Google Analytics account will provide you with a greater range of visitor data, allowing you to analyse the activity on your site once a visitor has landed on your website via a click on an ad. ![]()
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January 2023
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